Data Protection Notice

This is our main summary privacy notice.  For further details please refer to our Privacy Notice on our brand websites and/or our specific privacy notices present at our key points of data collection.  A print copy of this notice or our full Privacy Notice is available on request.

This is the website address where you can always view the full copy:

Malmaison and Hotel du Vin Hotels Group
3rd Floor, 95 Cromwell Road, London, SW7 4DL

Malmaison/Hotel du Vin is registered as a Data Controller with the Information Commissioner’s Office.  The details of our main central registration can be found below:


Registration Number:             ZA031611

Date Registered:                     20 December 2013

Questions or Complaints


Should you have any questions or concerns about our processing of your personal data, please contact our Data Protection Officer:

Collection and Use


Hotel du Vin collect personal information from you if you register online with us or carry out transactions for goods and services via our website or our hotels or visit our properties.  It may also be sent to us by third party agents or services that you engage with to make your reservation.

In summary, we use the personal information collected for the purposes of:

  • providing reservation and booking services for our venues;
  • internal analysis, advertising & marketing purposes;
  • keeping records and accounts;
  • crime prevention and detection (including CCTV at hotel sites);
  • maintaining health and safety records;
  • maintaining our employee records (employees should refer to our Employee Privacy Policy which is available from our P&D team).

Lawful Basis for Processing


We process this data where:

  • it is necessary for the performance of a contract or for entering into a contract – for example, booking a room or other service and our provision of relevant communications about that;
  • we have obtained your consent to process – for example, to send you details of our exclusive offers and other marketing and sales communications;
  • it is necessary in order to comply with a legal or regulatory obligation – for example, accident reporting, provision of wi-fi services, premises licensing;
  • it is necessary for vital interests relating to you or another person – for example, avoiding serious risk or harm to you or others;
  • it is necessary for our legitimate interests which include our commercial interests in operating our business in a customer-focussed and efficient manner.

Lawful Basis for Processing Special Category Data


Special Category personal data refers to sensitive personal data such as such as your racial or ethnic origin, religious beliefs or health data.  We process this data where:

  • we have obtained your explicit consent: for the particular processing;
  • it is necessary to process this data to protect your vital interests or those of another person - for example, in a medical emergency or where an individual is identified as a person at risk by an authority;
  • you have manifestly made the data public - for example, where you have published it on social media;
  • where it is necessary to deal with legal claims: for example, insurance claims which may lead to court proceedings;
  • it is necessary for substantial public interest - for example to prevent or detect unlawful acts or equality of opportunity or treatment;
  • as permitted by applicable law - outside the EU and other jurisdictions where these restrictions apply.

Data Sharing


We share the personal data we collect:

  • with our sister brand Malmaison for central administration purposes;
  • with our parent company Frasers Property in Singapore, for internal audit purposes and some centralised system administration and processing.
  • with third party service providers under specific contract terms, whose services we employ as a data processor to conduct our business and in relation to any supply of products and/or services by us.

Data Retention


We only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting or reporting requirements.

Data Security


We follow strict security procedures as to how your personal data is stored and used, and who sees it, to help stop any unauthorised person accessing it.

Data Transfer


To manage our legitimate business interests, we will transfer your personal data outside of the EEA in respect of some of our central administration and management and some of our services.  Where this takes place, we will ensure that your data is protected and treated as if it were being processed in the EU.

Your Rights


You have a number of rights in relation to our handling of your data.  These include the following:

  • Access
  • Correction
  • Erasure
  • Restriction
  • Portability
  • Objection

If you wish to exercise any of these rights, please speak with our staff or directly contact our Data Protection Officer by email.

You also have the right to lodge a complaint with the Supervisory Authority.  For the UK, and in respect of data processing by Malmaison and Hotel du Vin Hotels, this is the Information Commissioner’s Office (ICO).      (  0303 123 1113      (  +44 1625 545 700 (if outside the UK)


Right to Withdraw Consent

If you do not wish to receive marketing communications from our company, please indicate this preference at our personal data collection points.

If you provide consent but later change your mind, you can opt out of our advertising and marketing communications at any time by any of the following methods:

  1. selecting the UNSUBSCRIBE link included in our emails or on our website;
  2. editing your Hotel du Vin website account profile to change your communication preferences;
  3. contacting our Marketing Team at 
  4. responding to our newsletter feedback link in our communication
  5. contacting our Data Protection Officer
  6. sending us an enquiry via our website

Other Important Stuff

Banner Blob
HDV Private Dining Generic Banner with wine glasses and candles on table (1)

About Us

Legal information, enquiries, sustainability and corporate responsibility

About Us
An assortment of food arranged on a bed tray.

Booking Terms and Conditions

Booking Terms and Conditions
Sommelier choosing a wine from wine cellar

Gift Card Terms and Conditions

Gift Card Terms and Conditions
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BonAppi Terms and Conditions

BonAppi Terms and Conditions
Alfresco dining - sea bass

Data Protection Notice

Data Protection Notice